Novagiant is proud to be the chosen website design firm by Andy Wise. Andy wanted a clean streamlined website where he could blog about consumer interests and list wise choices, businesses that have Andy’s seal of approval and trust.
Save Money, Avoid Scams, Make Wise Choices
Andy Wise is a consumer investigator and a 3-time Emmy Award nominee for investigative reporting. His investigations shaped public policy, put criminals in jail and enlightened a generation of viewers to the dead giveaways of scams and helps consumers find creative money-saving strategies.
Our website design goal was to develop a website where Andy can post blogs about trusted businesses and other consumer interests. Andy does the investigative work: conducting the research, vetting the businesses and putting his seal of approval on the businesses you can trust to be a Wise Choice. The site is an excellent source of information for everyone that wants to save money, avoid scams, and make wise choices, and we encourage you to learn more at andywisechoices.com.
Wise Choices Website Design Draft Concept
Davis Lawn is a full-service lawn care company in DeSoto County that merged from two companies a lawn maintenance, and a weed control – spray business. Novagiant was hired to replace the old logo and design an eye-catching, colorful logo that brought the two businesses into one that fit the business personality.
After some brand research brainstorming and working closely with Davis Lawn, together we were able to design a logo that both Davis Lawn and Novagiant is proud of. The creative process of designing a logo can take on several phases as you will see from the concepts that lead us to the final logo for Davis Lawn. Before we dig into this case study. Heres the before and after.
The best part of branding and logo design is the reward of more than just a happy customer but also seeing the logo after the project is complete. You might see it on a billboard driving around town or in a magazine, in a digital ad or website.
Getting Started… The First Logo Concepts
Although the client liked the first concept designs. We felt like there was something more specific to Davis Lawn we could come up with. One of the ideas was to integrate a leaf shape out of the letter D and, still tie in the lawn and spray side of the business.
Now We’re Getting There
Now we had a logo that captured the sweet spot of a brandable logo design and it ties in perfectly with the business. However, we just needed to fine-tune a few of the graphic details. One small adjustment that made a big impact was the position of the leaf. Take a look at the image above, notice how the leaf position on the right allows for more blue coloring. This adds more contrast to the logo and helps the logo stand out more.
Final Logo and Beyond
This business is now ready for a professional marketing strategy. A targeted approach to communicating with new customers with signs & banners, spray & service truck decals, website design and more.
Melange Salon is an exclusive Paul Mitchell focus salon in Olive Branch, Mississippi. This is a place where time stops and your everyday cares are washed away by the incredible scalp massage included with every shampoo. Their award-winning color bar boasts endless color possibilities and a unique approach to the services offered.
The Melange Salon experience and culture
Owner Ramona Callahan approached Novagiant about re-branding the logo. During the meeting, Ramona explained the meaning behind the name Melange “a mixture”. That being said, one of Melange Salon’s key specialties is hair color. We knew we needed some logo designs that build on the concept of color, mixture, and style but also the Melange Salon experience and culture.
Part of the logo design process is taking notes during the client meeting on the discussion of the meaning of the name, the personality of the business, the business approach and how the would like their customers to see their business. Some of the associated words to describe the meaning behind the business. I recall writing down some words like this for example:
- Drop, Drip
Hare are some of the basic concepts that lead up to the final logo design.
Southard Financial of Memphis was in need of a website re-design that not only worked great on desktop computers but also on smartphone and tablet devices.
After meeting with Novagiant, the choice was made to design and build a website that could help reach new customers and provide a web blog for communicating and educating potential customers on social media networks about their business.
The Website Design Concept
Once the design concept was approved we developed the website on a super-fast responsive framework. The warp framework is extremely flexible in handling tablet and smartphone display so the user experience was optimized for speed.
The project was a complete success. We look forward to helping Southard FInancial grow and maintaining the website.