Considerations for Banner and Display Design
One of the easiest ways to get your message out with maximum impact is with a professionally designed and mounted banner or display. While there are many options out there, I wanted to cover some of the basics to help our readers be able to make an educated decision for the best use and application.
Get Specific and Keep it Simple!
The first thing you want consider is the design. I always say “keep it simple!” This is because you want to make a statement quickly and visibly. Keeping in mind that most of the time you probably only have two seconds to get the message across. A creative, bright colorful design that gets right to the point, with a product image and short message or bullet list can make much more impact than four images and a paragraph.
The design is the main ingredient. You wouldn’t want an average design, in an average place, to get an average reaction, would you? No! You want the best design, in the best place, to get the best reaction. So, when you want maximum impact, our banner design services instantly promote and spotlight your brand and products. Here are a few recent examples below that we have designed for our customers.
Printed Surface: Fabric or Vinyl – Indoor or Outdoor
Outdoor banners can be printed on a variety of stocks however the most common type is scrim. Scrim comes in a relief pattern similar to canvas to make the fabric stronger in outdoor applications. There is also a breathable outdoor material for outdoor applications that allows wind to pass through. This type is called mesh and can be used anywhere outdoors where wind resistance is a concern. Also make sure to ask for waterproof vinyl when ordering a banner for outdoor use.
Indoor banners can be printed in a couple of materials. Vinyl is a common type that can be smooth but can be prone to scratches if care is not taken. One of the most flexible and durable is fabric banner material. You may have seen fabric tube displays that are a modern stylish way of mounting signage. Perfect for retail or trade shows, and meetings. They can be placed on the ground or elevated for maximum visibility. High-quality printing on 9oz premium polyester fabric using dye sublimation will make your graphics come to life and are sewn together creating a double sided display that cannot be missed.
On the go? Retractable Banner Displays
If you are on the go, retractable banners ensure fast and easy setup. They are used for indoor purposes and can quickly collapse, top to bottom, in a spring-loaded roll. Once collapsed, the banner is protected inside the base! This is why these are perfect for on the go or for trade shows. Available in a variety of tabletop friendly and floor sizes, they are ideal for pop-up retail displays, trade shows, educational use, and indoor events of all kinds.
Backdrops are great for displaying your brand for trade shows, corporate events, videos and more. Our design services will make sure you have a display that pops and the perfect fit for your needs. The stand is telescopic so you can easily adjust the height. Watch the video below for setup.
Popular Uses & Ideas for Banners and Displays
- Pop-up Displays at Trade Shows
- Educational Events
- University Orientations
- Retail Floor
- Building Wraps
- Trade Show Signage
- Video Backgrounds
Thank you for reading. I hope this has been helpful, providing some basic considerations when purchasing and designing a banner or display. If you are looking for an experienced designer for your displays and banners, please contact us, we will be glad to answer your questions and work with you to get the best product for your needs.