If you’ve ever had someone vaguely tell you something along the lines of: “just use a standard blue”? I can’t tell you how many times I hear: dark blue, navy blue, or whatever color. This is exactly why I wrote this post. Colors are unique to deisngers in the sense that there’s more going on than just pigment.

Consider: there are flat colors, reflective colors, metallics and gradients just to name a few. Getting color right is essential to the world around us especially when it comes to graphics and brand design.

Colors aslo set a feeling, or mood, or a tone. Why is Coke red? Would you drink it if the packaging was orange? Brand designers put a lot of time an effors into choosing colors on design boards when presenting their work. When a client has a speciffic idea about color but no absolute refrence number, I’ve learned after many years of graphic design and logo projects to make it easier by using a color guide.

The solution to the color problem

There are three main branches of color: RGB (Red Green Blue) CMYK used in offset printing (cyan, yellow magenta, black) and WEB hex color (example: #46A6B6)

Does anyone in the graphic design, pre-press or printing industry remember those “PMS” Pantone Color Matching System colors?

Times have changed and with the growth of the web there are some useful tools that can help define your color tastes exactly how you see them.

Check out these easy to use web based color pickers for just about any project.

• HTML Color Codes is a very easy to use: 
  https://htmlcolorcodes.com/color-chart/

• W3 Schools Color Podes is a great refrence:
  https://www.w3schools.com/colors/colors_picker.asp

TIP: Display settings can have an effect on how color is perceived.

Choosing colors on the web is very easy. Just be aware that everyone has different display resoulutions and settings. Your screen settings have an effect on the how the colors your eyes interpret. For example, if you are using an extreme contrast or brightness setting, the colors very well could be different on somone else’s screen.

Also note that some LCD screens represent colors differently from different vertical angles. It is best praxtice to sit in front of the scren with the center at eye level or just slightly lower.

Photo Credits: https://unsplash.com/@johnmrodriguez and https://unsplash.com/@davidpisnoy

The post What Color Is That? This Might Help! appeared first on Novagiant Media.

Here is my list of the best free stock image resources

These sites are very easy to use and have a handy search feature. They also don’t require a login but I encourage creating an account because it allows you to connect with the artists, comment on the artist work and thank them for sharing. If you really love their work you can send a donation too and how cool is that!

All photos published on Unsplash can be used for free. You can use them for commercial and noncommercial purposes. Credit to the photographer or Unsplash, is appreciated when possible.

https://unsplash.com/

All photos on Pexels can be used for free for commercial and noncommercial use. Attribution is not required. Giving credit to the photographer or Pexels is appreciated.

https://www.pexels.com/

Whether you’re crafting a personal blog to explore your passions or building a complex corporate site for your business, you know you’ll need striking, beautiful, on-point images.

https://stocksnap.io/

You may use Pixabay images for commercial and non-commercial purposes, in altered and unaltered form. Credit to the artists is appreciated when possible.

https://pixabay.com/

What About Videos?

YES… you can also find free videos on most of these sites too. I hope this is helpful and if you have any questions about the extent of the license for each photo site just follow their license links or FAQ.

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Get Specific and Keep it Simple!

The first thing you want consider is the design. I always say “keep it simple!” This is because you want to make a statement quickly and visibly. Keeping in mind that most of the time you probably only have two seconds to get the message across. A creative, bright colorful design that gets right to the point, with a product image and short message or bullet list can make much more impact than four images and a paragraph.

The design is the main ingredient. You wouldn’t want an average design, in an average place, to get an average reaction, would you? No! You want the best design, in the best place, to get the best reaction. So, when you want maximum impact, our banner design services instantly promote and spotlight your brand and products.  Here are a few recent examples below that we have designed for our customers.

Printed Surface: Fabric or Vinyl – Indoor or Outdoor

Outdoor banners can be printed on a variety of stocks however the most common type is scrim. Scrim comes in a relief pattern similar to canvas to make the fabric stronger in outdoor applications. There is also a breathable outdoor material for outdoor applications that allows wind to pass through. This type is called mesh and can be used anywhere outdoors where wind resistance is a concern. Also make sure to ask for waterproof vinyl when ordering a banner for outdoor use.

Indoor banners can be printed in a couple of materials. Vinyl is a common type that can be smooth but can be prone to scratches if care is not taken. One of the most flexible and durable is fabric banner material. You may have seen fabric tube displays that are a modern stylish way of mounting signage. Perfect for retail or trade shows, and meetings. They can be placed on the ground or elevated for maximum visibility. High-quality printing on 9oz premium polyester fabric using dye sublimation will make your graphics come to life and are sewn together creating a double sided display that cannot be missed.

On the go? Retractable Banner Displays

If you are on the go, retractable banners ensure fast and easy setup. They are used for indoor purposes and can quickly collapse, top to bottom, in a spring-loaded roll. Once collapsed, the banner is protected inside the base! This is why these are perfect for on the go or for trade shows. Available in a variety of tabletop friendly and floor sizes, they are ideal for pop-up retail displays, trade shows, educational use, and indoor events of all kinds.

Backdrop Displays

Backdrops are great for displaying your brand for trade shows, corporate events, videos and more. Our design services will make sure you have a display that pops and the perfect fit for your needs. The stand is telescopic so you can easily adjust the height. Watch the video below for setup.

Popular Uses & Ideas for Banners and Displays

• Pop-up Displays at Trade Shows
• Educational Events
• University Orientations
• Retail Floor
• Restaurants
• Billboards
• Building Wraps
• Banners
• Trade Show Signage
• Video Backgrounds

Thank you for reading. I hope this has been helpful, providing some basic considerations when purchasing and designing a banner or display. If you are looking for an experienced designer for your displays and banners, please contact us, we will be glad to answer your questions and work with you to get the best product for your needs.

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Wall and floor graphics are an amazing way to transform your retail or office space to grab attention. Easy to install and removable, re-positionable. This adhesive vinyl take trading and marketing to a new level with a custom design from Novagiant Media. Showcase your company, Advertise products and make bold statements!

Adhesive Vinyl Floor Graphics – Transform high-traffic floor areas into attention-grabbing ad space with 4mil Floor Graphics. Our removable Floor Graphics are ideal for interior application on most dry, clean and untextured floors and can be installed and removed easily with no special tools.

Adhesive Vinyl Wall Graphics – Are produced with low-tack adhesive backing on 8mil vinyl. This product is ideal for use on almost all surfaces; retail, office or bedroom walls, laptops, and glass windows. Is re-positional many times over. This is an excellent way to change the look of you retail or office space.

Popular Uses & Ideas

• Restaurants, Retail, Automobile Shops & more
• Promotional Marketing
• Wall Graphics & Floor Graphics
• Sales promotions on windows
• Company branding

Sizes and Specs

• Sizes
  • Available in a wide variety of sizes in increments of 1″ ranging from 12″ x 12″ to 48″ x 120″
• Run Sizes
  • 1 to 100
• Stock Types
  • 4mil Flexible Vinyl
  • 8mil Low Tack Wall Decal
• Color Options
  • full color

Contact Novagiant for a custom quote

The post Memphis Wall and Floor Graphics Design and Printing appeared first on Novagiant Media.

Tradeshow Draft Layout

Close-up View of The Final Tradeshow Display Design Panels

This first image is the graphic for a side panel for an outer wall. The wall was about ten feet long and 5 feet high. We used a light gradient glow behind he logo to accentuate the contrast on the blue background. Our client wanted a 3-d metallic, brushed steel look to the logo and some of the elements of the display.

The second image is one of the graphic panels used on the right side, front. The panel is about 10 feet tall.

If you have a tradeshow coming soon and need help putting something together, Novagiant can design and print pop-up displays, signs & banners, let us know we’d be glad to help!

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