“The fun and challenging part of working on a logo is brainstorming and sketching ideas first on paper or screen.”

When ever working on a company logo design, brainstorming and sketching helps define the roadmap “Where are we going“. Whatever the project is, one of the methods to get the mind flowing with creativity is to make a pasteboard pr sketch board. This can be digital such as in a paint or illustration program, or on paper.

The Banks Rice Company logo design project quickly started with some paper sketches but let’s look at what we are working with and what is most important to the client.

Banks Rice Company Logo Design Goals for Banks Rice

• Clean design with strong brand identity
• Easily identify with farming
• Consider how the logo works with packaging
• Use the painting or elements from the painting

First Draft Logo Designs

We usually prefer to provode at least three designs for each company logo design client. This helps narrow down the logo direction and branding colors. Narrowing the design target is essential and must be something the client will love, speaks to the brand identity or product use, and their target audience.

You can see in the first image, flat vectors were not ideal but would be a good foundation to build upon with integrated graphics from the painting. Plus, the vector graphics would provide options to make sure the client knows what that might look like if the painting was too detailed, or client decided to go in another direction.

We started outlining the barn and rice silos and clipped them from the paiting. This allowed us to be able to position them in any place on the logo canvas, get the angles right and adjust contrast.

Fine-Tuning The Logo Designs

The merge of vector and painting coming together as one. Logo taking shape retaining the original painting and the added colors, wraped in retangular shape makes it easy for eye poping identiy and packaging.

The Final Logo

The final logo is something that not only we are happy with, but the client is happy with too! That’s a win and the company logo design works well for their new brand identity. The logo connects with the prodcut, with warm colors. In hindsight, the painting gives a personal feel to the logo. We are glad the painting worked it’s way into the logo as well as it did.

In closing

Every logo design project has it’s unique challenges. Sometimes it comes naturally and sometimes it doesn’t. However, following some best practices of design. 1: knowing what the client is wanting. 2: allowing time to brainstorm by hand or digitally can make a huge difference. 3: Broaden your horizon by doing research online with free sites like unsplash, pexels and paid sites like Canva, Vecteezy with help get a handle on how far the ideas take shape.

If you are looking for someone to help you with a new logo design or refreshing an exsisting logo, contact us and let our team help you get the logo you want. We can also help you with graphic design, website design and printing materials.

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Psalm 124:7 – The snare has been broken, and we have escaped.

Here’s the back story from Jimmy:

I am a hard-hitting rock drummer so I have always had some broken snare drums lying around. Someone looked over and said “Look at all of those bronken snares!” That was it – the name stuck!

Studio Facts

• Broken Snare Studios started in 2012
• first release was American Tragic by 714 (2012)
• Other releases: The Fast Mothers (3 EPs)
• Under The Radar (2 EPS and a full length)
• Land/Divided (EP)
• Generation Gap (single “Dreamin’ It Worldwide”)
• Play Rough (release for FNA records)
• Ken Houston
• Roxy Blue (full-length for Frontiers Records)
• Roth Brock Project (drums for 1 song “Fighter” – Frontiers Records)

Jimmy is a long-time Memphis musician – moved here in 1992 from Southeastern Ohio.

“I still play live and love both studio work as well as live music Primarily rock but willing to branch out to other forms of music”

It’s great to see our work out in the community. We Thank Jimmy for allowing us to design the logo! I hope it brings much joy in his business ventures.

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The first draft logo concept was originally flat green, the obvious colors for a tree service right. However, another idea we had was make it look like wood. I Found the perfect wood grain pattern at PSDGraphics.com. By the way, psdgraphics.com is a great resource I found myself browsing many times.

How It’s Made

I simply made a duplicate of the vector shape I created in Adobe Illustrator and pasted it into Adobe Photoshop as a vector smart object. While in Photoshop, I made a selection from the vector smart object (on the same layer; hold {command + click}). Next I masked the wood pattern by simply copying {command + C} from the wood grain layer and {command +V} pasting to create a new layer. Last, I used a color curve to give it the burnt look.

As soon as we showed it to the client, it was an instant WIN!!! They loved it at first sight.

It was a fun project and 901 Tree Services was great to work with. There is more on this project to come.

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Save Money, Avoid Scams, Make Wise Choices

Andy Wise is a consumer investigator and a 3-time Emmy Award nominee for investigative reporting. His investigations shaped public policy, put criminals in jail and enlightened a generation of viewers to the dead giveaways of scams and helps consumers find creative money-saving strategies.

Our website design goal was to develop a website where Andy can post blogs about trusted businesses and other consumer interests. Andy does the investigative work: conducting the research, vetting the businesses and putting his seal of approval on the businesses you can trust to be a Wise Choice. The site is an excellent source of information for everyone that wants to save money, avoid scams, and make wise choices, and we encourage you to learn more at andywisechoices.com.

Wise Choices Website Design Draft Concept

visit andywisechoices.com

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After some brand research brainstorming and working closely with Davis Lawn, together we were able to design a logo that both Davis Lawn and Novagiant is proud of. The creative process of designing a logo can take on several phases as you will see from the concepts that lead us to the final logo for Davis Lawn. Before we dig into this case study.

Heres the before and after.

The best part of branding and logo design is the reward of more than just a happy customer but also seeing the logo after the project is complete. You might see it on a billboard driving around town or in a magazine, in a digital ad or website.

Getting Started… The First Logo Concepts

Although the client liked the first concept designs. We felt like there was something more specific to Davis Lawn we could come up with. One of the ideas was to integrate a leaf shape out of the letter D and, still tie in the lawn and spray side of the business.

Now We’re Getting There

Now we had a logo that captured the sweet spot of a brandable logo design and it ties in perfectly with the business. However, we just needed to fine-tune a few of the graphic details. One small adjustment that made a big impact was the position of the leaf. Take a look at the image above, notice how the leaf position on the right allows for more blue coloring. This adds more contrast to the logo and helps the logo stand out more.

Final Logo and Beyond

This business is now ready for a professional marketing strategy. A targeted approach to communicating with new customers with signs & banners, spray & service truck decals, website design and more.

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The Melange Salon experience and culture

Owner Ramona Callahan approached Novagiant about re-branding the logo. During the meeting, Ramona explained the meaning behind the name Melange “a mixture”. That being said, one of Melange Salon’s key specialties is hair color. We knew we needed some logo designs that build on the concept of color, mixture, and style but also the Melange Salon experience and culture.

Part of the logo design process is taking notes during the client meeting on the discussion of the meaning of the name, the personality of the business, the business approach and how the would like their customers to see their business. Some of the associated words to describe the meaning behind the business. I recall writing down some words like this for example:

• Color
• Mixture
• Drop, Drip
• Splash
• Hair
• Style
• Fusion

Hare are some of the basic concepts that lead up to the final logo design.

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After meeting with Novagiant, the choice was made to design and build a website that could help reach new customers and provide a web blog for communicating and educating potential customers on social media networks about their business.

The Website Design Concept

Once the design concept was approved we developed the website on a super-fast responsive framework. The warp framework is extremely flexible in handling tablet and smartphone display so the user experience was optimized for speed.

The project was a complete success. We look forward to helping Southard FInancial grow and maintaining the website.

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